It’s not easy to know what to expect when you speak to someone who has been touted as a “secret weapon” by the iconic lesbian film director/writer Nicole Conn – what I got was an exceptional treat. Alexandra Adomaitis is in deed Nicole Conn’s secret weapon on her latest Indiegogo Campaign and one of the leads in her up and coming feature film Nesting Doll. More importantly Alexandra is an independent, talented entertainer and business executive forging a path to pave her own in the entertainment industry.
Describing herself as “a kind of chameleon as an artist because I have so many different faces”, Alexandra was brought to the attention of Conn through her diverse work.
Sitting down with Alexandra just before she embarked off for the Thanksgiving holiday I asked her what it felt like to be the “secret weapon” in this Indiegogo Campaign. Humbly Alexandra is excited to be working with “an amazing artist [Nicole] and I just feel honored to be so new to this world and it’s great to be a secret weapon, it’s pretty cool”.
Alexandra is set to play “Sasha” the “lead character’s daughter” in the upcoming Conn film, Nesting Doll. With the mother daughter dynamic being a central theme in the film, Alexandra explains how her character is the “kind of proper… senator’s daughter born into this life of privilege … she’s not too happy to be staying in this life”. It’s at this point that Alexandra talks about the differences she sees in this Nicole Conn film to others that have come before it, “I feel this one [Nesting Doll] compared to her other films is very unique. The characters are very intricate and I think the audience are going to be very surprised by this tale”.
Perhaps this is Nicole Conn taking her films to the “next level”, I ask. Alexandra is quick to agree, with a grin, confirming she was “pleasantly surprised when she read the script”.
On her most exciting part of working on Nesting Doll, Alexandra tells me she is “excited to work with Nicole and [she’s] already been working with her on a producer level so that’s been exciting … then moving into the acting stage I’m just really, it’s such an honour to work with her because she is such a legend, in the world of women film making but she has done so much for her films and for women and you know my production company and what I do, I really work to empower women and to give roles to women with strength and I think that is what Nicole Conn excels at.”
When I spoke with Nicole Conn recently she told me she saw Alexandra as “the cool Lady Gaga, only prettier” and I got that same distinct impression in my discussion with her too. Alexandra is an up and comer who has started her own company A.Muse Entertainment with her manager and business partner Tracy Keshek. Together they are creating and delivering content designed to bring creative roles to women and still in it’s relative infancy at two years young they are moving from strength to strength.
As we moved on to talk about the creative freedom that running your own production company gives, Alexandra explains one thing she noticed was “all the roles I was being offered as an actor were the sexy whore, bitch and for me that’s just one tiny piece of the pie for women as actors”, it’s at this point Alexandra declares to me she “threw up her hands” and decided to “just write something” for herself. That’s how A.Muse Entertainment was born. Of course this creative independence comes with challenges as with any business and in particular running your own business means you are the jack of all trades. With a typical day in the office being anything but, Alexandra laughs and says “every single day is different, we do everything from writing, I also edit all my own stuff … conference calls … running all over town for meetings because this is L.A. and that’s what you do”. However, reprieve is often found in a photo shoot where she has the opportunity to look and feel glamorous. With a work ethic instilled in her at an early age through her training as a ballerina, Alexandra has a discipline that gives her the can do attitude that exudes from her as we talk.
Despite being a jack of all trades and moving at a rapid pace she says the greatest obstacle is funding. If you’re not making a blockbuster like “Avengers” then it’s extremely difficult to get funding. “That’s been the challenge”, not the ideas, Alexandra says to me. As we muse over the currency and usefulness of crowd funding she is worried, like other artists I have spoken with, that this is a tool that may have surpassed it’s utility. The recent insurgence of known “celebrities” taking to these platforms to gain funding for a project has led to it decline, as well as, an over saturation of projects. The answer to this problem of course is not an easy one, however Alexandra admits that whilst it is not “the rage it was two years ago” it is at the moment still necessary – people just need to understand that these indie film makers who are not celebrities need this funding, these are the filmmakers trying to “pay their rent”.
To that point, Alexandra and Nicole Conn need our help to fund Nesting Doll. You can go to the Nesting Doll Indiegogo Campaign page here. It’s important to remember that if we want to see these films, we need to provide our support. This support needs to be financial to get them off the ground and onto the screen, as well as purchasing it and not illegally downloading it. Finally word of mouth is key, so tell your friends to do the same.